The 80/20 Rule: How to Craft Irresistible Network Marketing Content

Friday, March 22, 2024

Sip & Slay Marketing/The 80/20 Rule: How to Craft Irresistible Network Marketing Content

The 80/20 Rule: How to Craft Irresistible Network Marketing Content


I'm here to tell you something you might not want to hear: you're probably being too hard on yourself! πŸ˜”

We all know the struggle. You spend hours crafting the perfect social media post, only to get crickets in return. You see other network marketers seemingly raking in the dough, and you wonder what you're doing wrong. πŸ€”

But here's the thing: success in network marketing (and life!) isn't about becoming a social media guru overnight. It's about building relationships and trust with your audience. And that takes time and effort. πŸ’ͺ

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The 80/20 Rule for Network Marketing ✨

Here's a powerful strategy to keep in mind: the 80/20 rule. This means that 80% of your social media content should be focused on building connections, and only 20% should be about directly promoting your products or opportunity.

Think of it like this:

βœ… 80% Laugh, Love, Learn: People don't scroll through social media to be bombarded with sales pitches. Share funny stories, inspirational quotes, and valuable tips that will resonate with your ideal customer. πŸ˜„πŸ’•πŸ“š

β€‹βœ… 20% Lead with Vision: Once you've built trust and rapport, then you can weave in calls to action and showcase the amazing things your network marketing business can offer! πŸš€

Ditch the "I" and Embrace the "We"Β 

Another common pitfall? Focusing too much on yourself. People want to connect with YOU, the real you, but they also want to feel like they can be part of something bigger. 🌟

βœ… Instead of "my amazing team" or "I love helping my students," try "let's celebrate the success of [team member name]" or "together, we can achieve incredible things!" 🀝

βœ… Highlight the stories and wins of the people you work with. This builds trust and shows the power of collaboration.

Beyond the Likes: Building Real Connections

βœ… Social media is a powerful tool, but it's not a one-way street. Don't just post and pray! πŸ™
Respond to comments and messages promptly and thoughtfully. πŸ“©

βœ… Take the time to get to know the people who are engaging with you. Ask questions, listen actively, and provide genuine support. πŸ—£οΈπŸ’¬β€οΈ

Remember, it's about quality connections, not just quantity of followers.

Challenge Time

Take a look at your recent social media posts. How well do they reflect the 80/20 rule? Are you focusing on building connections or just pushing sales?

Here's your action step: Craft a post that is 80% laugh, love, learn, and 20% lead. Focus on building trust and showcasing your personality. 😊

P.S. Don't forget to have fun with it! Social media should be enjoyable, not a chore. πŸŽ‰
​Let's go out there and crush our network marketing goals together! πŸ’ͺπŸ’ΌπŸš€

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Marina Simone

CEO and Founder

I teach busy women how to slay online sales to build a network marketing empire by being brand forward.

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